'Specialization is for Insects' is the inspiration for
Peter McKinney’s vision of 360. Insects are programmed to do one thing very well, with little appreciation for the ‘big picture’. Most companies operate within this narrowly defined environment, ‘specializing’ in a particular area of expertise. However, most projects call upon multiple vendors to work together toward completion, which tends to dilute focus and add logistical complexity, while usually increasing costs.
360’s philosophy is to approach a project from all sides, eliminating the need for multiple vendors as well as the ‘gray areas’ of responsibility that come along with them. Because we have our hands on every part of the project, nothing ‘falls through the cracks’. Our work is infused with incredible creative diversity and depth as we integrate our vast collective resources to approach every project with a fresh perspective.
Since its inception in 2001, 360 Designworks has provided comprehensive Art Department services for the Advertising, Television and Film industries. Catering now to an ever-widening range of clients and project types, we offer turn-key resources in the form of design, custom fabrication, production, and procurement for Outdoor Advertising, Event, Contract and Hospitality markets.
Ours is a ‘one-stop-shopping’ approach,
offering complete project solutions from conception through execution. We are not ‘specialists’, we
are ‘generalists’. It is upon this principle that we have
built a reputation for bringing unmatched creativity, efficiency, and attention to detail to every aspect
of our work.
